![]() “There are many companies that are Microsoft shops,” Rubin said.The question is which ones they’re paying for, as Slack and Teams offer some features for free. Ross Rubin, principal analyst at Reticle Research, said companies are absolutely using both Salesforce and Microsoft products.But it's a play Microsoft also has, to an even greater degree, with Microsoft Teams, which has 145 million users. The connection to the broader Salesforce suite is a benefit for Slack, as it’s where employees are already working. But as we all know, those talks ended with Salesforce acquiring Slack instead of Slack acquiring Quip.Incorporating collaborative documents within Slack had been a part of Slack’s original pitch deck when it was first getting up and running, Botwick said.Fast forward a few years and, according to Botwick, Slack CEO Stewart Butterfield approached Salesforce with interest in acquiring Quip. Co-CEO Bret Taylor co-founded Quip in 2012, and Salesforce acquired the product in 2016.Quip-turned-canvas has its roots in the Salesforce-Slack acquisition.“This is a powerful thing we get with channels, which is that the right people are already there.” “It is a more persistent space to organize around this preexisting organization of channels,” said Slack senior vice president of product Ali Rayl. They’ll link to workflows like requesting a work phone, and pull data from Salesforce Sales Cloud.Canvases will be collaborative documents within channels that compile files, checklists and other important information that could previously just be pinned as messages by users.Nate Botwick, formerly VP of product with Quip, oversaw the process of building canvas.The biggest Slack-related announcement at Dreamforce will be a feature called Slack canvas, built from Salesforce’s shareable document software Quip.That’s why Salesforce has been heads down since the acquisition, trying to integrate Slack seamlessly with its Sales and Service clouds and across its full suite of products.Īs one of Salesforce’s most visible products, Slack will be front and center at this year’s Dreamforce, which kicked off Tuesday in San Francisco. While Salesforce may be the de facto CRM for many organizations, “relying on a separate platform (like Webex, Microsoft or Zoom) for collaboration takes users outside of the Salesforce ecosystem,” said Futurum Research analyst Shelly Kramer. Slack not only gives Salesforce access to millions of potential new users, but it helps drive engagement amongst existing customers. ![]() It’s been just over a year since Salesforce closed its monster $27 billion deal for real-time messaging app Slack. ![]()
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